D. JOSE VICENTE SANCHEZ began its activity in 1973, from the beginning, he specialized in Western Boots and Sandals. His brand, JOE SÁNCHEZ was recorded in 1988. Soon the company was stabilized in the market, thanks to high expoxt figure (approx. 80% ), JOE SÁNCHEZ, has become a global brand and is present in many countries, France, Japan, Germany, Czech Republic, Poland, Britain, are important export countries for the Spanish brand. The 90% of production are ladies´shoes or boots, and 10% of men. The collection is divided into two lines: Original Boots and Trends, the attention is fixed on price segment merchants médium / high. Original Boots: Gather all the Western Boots, a segment traditionally verystrong for JOE SANCHEZ, besides the classic Western Boots we find combinations of aging skin, brushed metallic finishes, touches of coconut, etc... Soft Trends : This line bet for fashion, a comfortable line destined at the female public with young spirit. The company´s creativity has gone from strength to strength. Its shoes broke into the market thanks to their strong emphasis on desing, while the cowboy boots of the 70´s gave way to a new concept, imposing an original and sophisticated revival of the cowboy style. Both lines show us collections that, although in line with the latest fashion tendencies, continue to maintain the original JOE SANCHEZ philosophy – walk in style and comfort. Designers and model-makers receive up-to-date information on the lastest fashion trenes and then add the company´s personal stamp by making sure the footwear provides maxium comfort. The collections marketed by JOE SÁNCHEZ are backed by a solid industrial infrastructure. By means of its own internal management model, the company can control the entire process and has the flesibility necessary to adapt production times and marketing to meet their clients´demands. All JOE SÁNCHEZ products are made according to a tradicional process combined with the lastest technology woven materials and footwear materials. JOE SÁNCHEZ is associated with FICE ( Spanish Federation of Footwear Industries), AICE ( Association of Shoes Manufacturers in Elche ), IVEX (Valencian Institute for Foreign Trade) and ICEX (Spanish Institute for Foreigh Trade). In 2004 JOE SÁNCHEZ reconsiders its product strategy according to market needs and goes one step further. It renews its image, widens its products concept and updates the desing of its creations for men and women in order to bring us original and confortable proposals that are in line with the latest trends.
